Opinion: The new obstacle to climate innovation: activists

Climate change used to be a space in which businesses were excited to get involved. But nowadays, many executives tell me they’re afraid of being branded “greenwashers.” It’s a risk to company reputation they might not feel is worth the trouble.

Activists are the pulse of the climate-change movement. But their increasingly aggressive and public criticisms of climate-conscious businesses are having the opposite effect to the one intended, which is making the collective fight against global warming more difficult.

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